Pros & Cons

Explanation of the PROS & CONS

LESS TRAVEL: The principle advantage of virtual teaming is that it saves the travel times and costs of assembling people in the same location for a F2F program.

TECHNOLITERACY: The initial challenge of virtual teaming is that participants must be competent at employing the chosen communication technology (such as email discussions, teleconferences, videolinks, etc.). Prior "technoliteracy" skills training can eliminate this concern.

With virtual teams, certain pros and cons are associated with the communication PLACES (assembled or dispersed), TIMES (synchronous or asynchronous), and CHANNELS (textual, graphical, aural or optical).

Knowledge of these pros and cons can help select the best combinations of PLACE, TIME and CHANNEL, or can eliminate concerns by avoiding the pitfalls associated with each.

ASSEMBLED teams (same place) may fear contributing in a face to face crowd when there is a chance of being identified with controversial ideas. Here technology can be used to guarantee anonymity and allow team members to respond freely without fear of failure or retribution. Facilitators can alleviate the confidentiality, anonymity, and fear issues through open discussion. However, the use of technology for equal and simultaneous contributions can lead to tangential discussions and getting stuck on single repetitive topics with face to face groups. So, gather the team together and use technology when anonymity is necessary and only when action is essential or lengthy reflection is not possible.

DISPERSED teams (different place) can hide through technology. Some people can become inattentive or absent (may balance their checkbook) when everyone is not in the same place. Ascertaining who is engaged and who is not fully participating in exchanges can become difficult. However, facilitators can check their perceptions and assumptions on a side channel (like telephone) to avoid interfering with the main flow of contributions (on chat). So use technology with a team that is spread out when travel is not convenient and only when alternate channels of communication are available to back up the main channel.

SYNCHRONOUS exchanges (same time) favor extroverts, who tend to be quick thinking and fast responding. However, when contributions are instant and simultaneous, some people can get overloaded with too much information and they can have trouble focusing on a multitude of topics being discussed in parallel. Facilitators can counter these by consciously increasing interaction and sharing, reducing the number of topics, breaking the team into smaller subgroups per topic, adding break times, or slowing the pace of contributions. Therefore, use synchronous exchanges when time is of the essence and only when someone is able to address the information overload and parallel processing concerns.

ASYNCHRONOUS exchanges (different time) favor introverts, who tend to need time to sort out their thinking before they express themselves. However, when contributions are infrequent, some people can feel ignored or bored by the time lag. Prolonged delays can lead to disintegration, as members lose interest and eventually abandon the team. Facilitators can counter these by preparing people for slow interactions, encouraging reflection or absorption before taking turns to respond, and scheduling synchronous side conversations on other channels. Therefore, use asynchronous exchanges when people need time to think about their responses and only when time is plentiful.

All communication CHANNELS have some shortcomings related to missing body language and/or voice intonations, however, they also require differing bandwidths (related to the speed and volume of data exchange). Combining some channels (like audio and visual links) can lessen these worries, but at the cost of consuming great bandwidth. Accessing sufficient bandwidth can be an ongoing concern for companies in some developing nations.

TEXTUAL and GRAPHICAL lack both body language and voice intonations. Facilitators can remedy this with alternative ways to portray feelings, such as: capital letters, different type (sizes, styles, fonts, or colors), nested words, "emoticons" (smileys) and acronyms.

AURAL has voice intonations, but body language is absent. OPTICAL may have body language, but voice intonations are absent. Facilitators can compensate for some of these by seeking new ways to indicate that they are paying attention, maintaining eye contact, welcoming contributions, responding to feelings, and showing empathy.

For all of the above cases, facilitators can ready people for misinterpretations that will inevitably result and help them to confirm the message content (by summarizing and paraphrasing) and its format (with behavior description and impression checking that verbalize observed actions and verify feelings or emotions). These forms of feedback are critical to effective communication.

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